Unleash Your Creativity: USJersey Sustainability Marketing Contest
Contest Submissions Accepted through May 15, 2014
The goal of the USJersey Sustainability Marketing Contest is to find innovative ideas that turn the Jersey sustainability story into marketing action.
Over 40% of milk produced in the United States is made into cheese; total cheese output exceeded 11 billion pounds in 2013—a new record. According to the Innovation Center for U.S. Dairy, on-farm activities of feed production and milk production account for 69% of cheese’s total carbon footprint. Improving the on-farm sustainability of milk used to make cheese is vital to reducing the dairy industry’s carbon footprint.
The Jersey cow produces the most nutrient-dense milk using the fewest natural resources. Research published in the January 2012 issue of Journal of Dairy Science, authored by Judith L. Capper and Roger A. Cady, determined that, when used to make an equal amount of Cheddar cheese, Jersey milk requires 11% less land and 32% less water than average milk. Per unit of cheese yield, the carbon footprint (total CO2-equivalents) using Jersey milk is 20% less than that of Holsteins.
To participate, submit original creative ideas directed at retailers and consumers using any form or combination of media. Awards will be given for up to ten (10) finalists. Entries are due on May 15, 2014.
The contest is open to legal residents of the 50 United States and the District of Columbia. Entries may be made by individuals, groups, organizations, and companies not professionally employed in an advertising or public relations capacity. Entries will be accepted in two categories:
Employees of the American Jersey
Cattle Association and National All-Jersey Inc. and members of their
immediate family (i.e., spouse, mother, father, in-laws,
grandmother, grandfather, brother, sister, children and
grandchildren) or those living in the same household of Sponsor
are not eligible to participate. Contest is subject to all
applicable federal, state, and local laws. Void where prohibited.
Single media pieces may be entered
in the Advertisement category, while combinations of multiple pieces
should be entered as a marketing campaign.
Submitted materials must be original, unpublished work and cannot include copyright-protected material other than those provided by USJersey. Entries must not contain any lewd or inappropriate content. Entries may not reference or benefit any company, organization, political party, or brand outside the provided USJersey trademarks and images.
To be eligible, all entries must comply with the following restrictions:
(i) Entered image(s) must be
entrant’s own original image, created and shot by entrant; must not
have been previously published, released or distributed in any form;
must not have been entered into any other drawing or competition nor
won any award; and must not infringe the copyright, trademark,
privacy, publicity, or other personal or proprietary rights of any
person or entity. Modification of an existing image does not count
as original for purposes of this Contest.
Trademarks and images provided by USJersey and eligible for use are:
Image submissions should meet the following requirements: In JPEG format (RGB), maximum size of 1000 x 1414 pixels at 72 dpi, horizontal or vertical orientation, limit of 5 MB per image. Finalists will be requested to provide a high resolution image (minimum 300 dpi) in the prescribed size (A2, 4¼” x 5½” portrait or landscape) and color mode (CMYK).
All entries and accompanying
materials become property of the American Jersey Cattle Association
and National All-Jersey Inc. (AJCA-NAJ) and may or may not be used
in future public relations or advertising campaigns. AJCA-NAJ is not
responsible for lost, late, misdirected entries or entries not
received regardless of cause, or corrupted files. Incomplete entries
or entries that do not comply with the stated requirements will be
The committee will consist of representatives from the dairy producer, advertising/public relations, and USJersey communities. Finalists will be announced at the AJCA-NAJ Annual Meetings, June 26-28, 2014 in Alexandria, Va. Entries not adhering to competition rules will be disqualified. The committee’s decision is final.
USJersey signifies the organizations dedicated to promoting the Jersey breed of cattle in the United States and their dairy farmer members.
The American Jersey Cattle Association, organized in 1868, is the oldest dairy breed recording organization in the U.S. It compiles and maintains animal identification and performance data on Jersey cattle and provides services that support genetic improvement and greater profitability.
Since 1957, National All-Jersey Inc. has provided services that increase the value of and demand for Jersey milk and milk products and Registered Jersey™ cattle and genetics.
Journal of Dairy Science
From Study Conclusions: "The principal objective of this study was to illustrate the potential for environmental impact reduction by changes in performance characteristics, rather than to provide a definitive value for the environmental impact of producing Cheddar cheese from either Jersey or Holstein milk. The current study is a point-in-time comparison ... the directional trends in resource use and environmental impact between populations may be referred to with confidence.
"Producing Cheddar cheese from
Jersey milk consumes fewer natural resources and has a lower
environmental impact compared with that using milk from Holstein
cows. The interaction between improved milk nutrient density and
reduced BW demonstrated by the Jersey population overcomes the
reduced daily milk yield (compared with Holstein cows), thus
reducing resource use and environmental impact per unit of cheese
yield. ... As concerns over the environmental impact of livestock
production continue to grow, it is crucial to focus on both diluting
(milk component yield) and reducing (BW) population maintenance
requirements to further reduce natural resource use and the
environmental impact of dairy production."
Read the complete study>>
Presentations by Jude Capper
Findings in U.S. standard units>>
Findings in metric units>>
Sustainability, Changing Milk Use May Alter US Dairy Herd (Cheese Reporter)
Productivity to Mitigate Environmental Impacts of Cattle (The Cattle Site)
Helping Save the World, One Slice of Cheese at a Time (Hoard's West)
Make Cheese from Jersey Milk (Feedstuffs)
painting by Bonnie L. Mohr commissioned by the American Jersey
All rights reserved.