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2005 National Heifer Sale |
News | |||
GIFTS |
Merial Renews All American Jersey Sale
Sponsorship, Reynoldsburg, Ohio, March 24, 2005 —The American Jersey Cattle Association (AJCA) announced today that IGENITY™ will continue as a major sponsor of the 2005 All American Jersey Show & Sale, plus join in sponsoring the 48th National Heifer Sale.
Included
in the sponsorship is a Promoter level contribution to the AJCC Research
Foundation endowment fund that will be presented by IGENITY
representatives at the all-donation heifer sale on June 25 at the
fairgrounds in Washington, Pennsylvania.
“Support from the allied dairy industry makes it possible for the AJCA to pursue its mission of improving and promoting the Jersey breed of cattle,” noted Neal Smith, Executive Secretary and CEO. “We appreciate the confidence that Merial has shown in the Jersey business by continuing its sponsorship relationship with the All American and expanding that to include the National Heifer Sale in 2005."
This
is the third consecutive year that IGENITY and Merial will have a
sponsorship role in the All American Jersey Sale, the premier Registered
Jersey™ promotional sale in the world. Averaging $5,863.57 on 70 lots,
the 2004 event in Louisville, Ky., was the fifth best in the series of 52
sales held to date.
“We are pleased to become the Presenting Sponsor of the 53rd
All American Sale,” said Rod Goodall, Director of Livestock Production
Business for IGENITY. “Jersey
breeders have demonstrated their willingness to think out of the box and
adopt tools that enable them to generate more profits from their herds and
IGENITY DNA tests and services can become another important tool for
greater profitability.” About IGENITY from Merial
IGENITY
is the brand name Merial uses for a series of DNA tests for dairy
producers that can improve selection, marketing, and management decisions.
Among the products now offered are IGENITY L test to identify the leptin
genotype; IGENITY OptiYIELD to identify genetic potential for
higher milk yield without sacrificing fertility; and IGENITY
ComponentMAKER to identify genetic potential for milk components. IGENITY ParentMATCH
is a highly accurate and cost-effective parentage identification tool, and
IGENITY DNATRACE is a DNA-based
identification system that ensures traceability of an animal throughout
the entire production chain About Merial
Merial
is a world-leading, innovation-driven animal health company, providing a
comprehensive range of products to enhance the health, well-being and
performance of a wide range of animals. Merial employs approximately 6,000
people and operates in more than 150 countries worldwide. Its 2004 sales
were in excess of $1.8 billion. Merial Limited is a joint venture between
Merck & Co. and sanofi-aventis. For more information, please see
www.merial.com. About American Jersey Cattle Association
The
American Jersey Cattle Association, headquartered in Reynoldsburg, Ohio,
was organized in 1868. The AJCA recorded 73,030 calves in 2004 and
currently provides production testing, type appraisal and genetic
evaluation services to more than 106,000 cows in 800 herds across the U.S.
In conjunction with its milk marketing arm National All-Jersey Inc., it
offers a comprehensive service package through REAP (registrations,
Equity, appraisal, and performance testing), which also includes the
state-of-the-art JerseyMate™ program.
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