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Jersey
Organizations to Step Up Promotion Reynoldsburg, Ohio, August 15—Delivering the message that Registered Jerseys are the most profitable choice for today’s dairy operators will be the primary task of a new department announced today by Neal Smith, Executive Secretary and Chief Executive Officer of the American Jersey Cattle Association and National All-Jersey Inc. “The timing is right for us to step up our promotion of the Jersey breed and to more effectively communicate the efficiencies of the Jersey cow to commercial milk producers,” Smith said, in announcing the creation of the Development department to be directed by Cherie L. Bayer. “The
Jersey cow offers all
milk producers competitive levels of production with uncompromised
efficiency,” Smith noted. “The herd life of Jerseys is longer than any
other breed population in the country. Jerseys outperform them all in
every critical reproductive measure. Jerseys are also the answer for
calving problems in large commercial herds. “But
the Jersey cow’s biggest advantage,” Smith continued, “is her
ability to produce quality milk components, especially milk protein, in a
concentrated and efficient manner. “We
intend to improve general awareness of what the Jersey cow can do for milk
producers, and what the Jersey organizations can deliver to help them make
the greatest profit in their dairy businesses.” Developing the campaign to communicate those messages becomes Bayer’s responsibility effective August 26. She is currently Director of Communication and also Editor of Jersey Journal, a position that she has held for a total of 12 years. “Dr. Bayer will retain many of her current responsibilities including the production of the AJCA and NAJ marketing materials and Annual Reports, the Jersey Genetic Summary, managing the organizational websites, and administering the AJCA youth programs,” Smith explained. Additional projects will include renewing the capital fundraising campaign for the AJCC Research Foundation. The only dairy breed organization to show continuous growth over the past decade, the AJCA is delivering service for a record number of 106,780 cows on performance programs. Registration and identification activity to date is running 23% ahead of 2001 levels. The organizations offer a comprehensive service package through REAP (registrations, Equity, appraisal, and performance testing), which also includes the state-of-the-art JerseyMate™ program. This fall, the association will offer a line of customized tamperproof American ID eartags. For more information on these and other services designed to increase commercial profitability with Jersey cattle, explore the website at www.USJersey.com or call 614/861-3636. JERSEY ASSOCIATION NAMES NEW PUBLICATION EDITOR Reynoldsburg, Ohio, August 15—A departmental restructuring and appointment of a new Editor for Jersey Journal were announced today by Neal Smith, Executive Secretary and Chief Executive Officer of the American Jersey Cattle Association (AJCA) and National All-Jersey Inc. (NAJ). Named to head the Jersey Journal Department as Editor, effective August 26, was David Jordan. He will manage the organizations’ magazine, now in its 49th year of publication, plus the production of websites for individual herds, and the Association’s successful Jersey Directory, published in print and maintained online at JerseyDirectory.com. He succeeds Cherie L. Bayer, who is undertaking new responsibilities as Director of Development for the AJCA, NAJ and the NAJ subsidiary, Jersey Marketing Service. “David has exhibited outstanding marketing and people skills in the year he has been with us,” said Smith. “We are confident that he will put those abilities to work marketing our organization’s complete line of promotional services for Jersey breeders.” Jordan joined the AJCA staff last June as Marketing Coordinator for the Herd Services Department. He has since undertaken domestic and international marketing assignments for Jersey Marketing Service, and serves as coordinator of the AJCA-NAJ field staff and the All American Jersey Show and Sale. He was employed in marketing and public relations by World Wide Sires, Inc. after earning a degree in agricultural and environmental communication/education from the University of Illinois. Jordan was a member of Illinois’ 1999 national champion dairy judging team and was the high individual in reasons in that contest. Internships during his university studies were completed at Novartis, Select Sires Inc., and with the AJCA. He has also edited the Illinois Jersey Journal. Since 1953, the monthly Jersey Journal has helped to advance the mission of the Jersey organizations to improve and promote the Jersey breed and the sale of Jersey milk and Jersey genetics to the U.S. dairy industry. For more information on advertising and promotional services available through the Jersey Journal Department, visit the USJersey website or call 614/861-3636. LYNN
LEE JOINS STAFF OF US JERSEY ORGANIZATIONS Reynoldsburg, Ohio—A lifelong registered dairy cattle breeder with extensive experience as an auctioneer and show judge has joined the staff of the American Jersey Cattle Association (AJCA) and National All-Jersey Inc. (NAJ), according to Executive Secretary and CEO Neal Smith. Lynn Lee, currently a partner in Tennessee Genetics, Smyrna, Tenn., will be assigned responsibilities for Jersey linear type appraisal, cattle marketing with the NAJ subsidiary Jersey Marketing Service, and general field service for the Jersey organizations.
At Tennessee Genetics, Lee helped operate a 100-cow dairy including registered cattle of four different breeds and an extensive flushing and genetics marketing program. The business, founded in 1995, has made unique contributions in dairy youth development through the sponsorship of a club calf sale each spring. Lee has also been associated with a family-owned full-service auction company. Lee’s Auction Service is engaged in all aspects of sale management and annually conducts state and regional purebred dairy sales in the Southeast. A well-known judge, he has judged numerous state fairs in addition to the national Ayrshire and Guernsey shows held at the North American International Livestock Exposition, Louisville, Ky. Lee is the past-President of the Rutherford County DHIA Board and also served on the boards of the Rutherford Farmers Cooperative and county Farm Bureau. He was elected to the Board of Directors of the Ayrshire Breeders’ Association in 2000 and is completing the final year of his term. Lee and his wife, Marla, have two sons. The US Jersey organizations are delivering service for a record number of 106,780 cows on performance programs at the end of July. Registration and identification activity to date is running 23% ahead of 2001 levels. The organizations offer a comprehensive service package through REAP (registrations, Equity, appraisal, and performance testing), which also includes the state-of-the-art JerseyMate™ program. This fall, the association will offer a line of customized tamperproof American ID eartags. For more information on these and
other services designed to increase commercial profitability with Jersey
cattle, email the Herd Services
department or call 614/861-3636. OHIO JERSEY DAIRY SELECTED FOR BICENTENNIAL BARN PAINTING COLUMBUS – The Golden Jersey Inn barn
at Young's Jersey Dairy of Yellow Springs, Ohio, will be painted with the
Ohio Bicentennial Commission’s red, white and blue logo on Wednesday and
Thursday, August 21 and 22. The logo will be painted on the south wall of the Golden Jersey Inn over two days by Scott Hagan, a Belmont County native who will have painted all but three of the 88 barns once he completes the Golden Jersey Inn project. Hagan paints the logo completely freehand style and has drawn in big crowds at every barn painting.
About Young's Jersey Dairy Young's history begins in 1869 when relatives of the Young Family built the red barn. Hap Young bought the 60-acre farm and house shortly after the end of World War II. For the next 10 years, Hap and his three sons Carl, Bob, and Bill, farmed the 60 acres, plus up to 500 additional rented acres. They grew grain, raised hogs, and developed an outstanding herd of Registered Jersey cows. In 1958, the three sons decided to sell raw, whole All-Jersey(R) milk directly to the public. They bought a used refrigerator, a few glass milk bottles, and went into the retail business. The local community seemed enthusiastic about visiting a farm to buy their milk, and they began to request other related products. So in 1960, the Young Family added to the red barn and opened up a retail store. During the mid-60s, they added ice cream, cheese, and eventually a bakery. In 1972, the family doubled the size of the new store building and moved the bakery production facilities over to it. Today, the old store building is where they bottle all the milk and make all of their famous homemade ice cream. A full-service restaurant, the Golden Jersey Inn, was opened in 1998. This beautiful timber frame building restaurant features great country style food with a generous helping of friendly service. In 2001, approximately 1,350,000 customers visited Young’s Jersey Dairy. Barn to be Dedicated August 22 Young's Jersey Dairy is located at 6880 Springfield-Xenia Road north of Yellow Springs. The public is welcome to visit and monitor Hagen's progress. The completed barn will be dedicated Thursday, August 22 at 4:00 p.m. during a public ceremony to be attended by numerous Ohio government officials. The locations and photographs of other Bicentennial barns can be found on the Ohio Bicentennial website, www.ohio200.com. The Ohio Jersey Breeders Association is hosting the 2003 Annual Meetings of the American Jersey Cattle Association and National All-Jersey Inc. during Ohio's Bicentennial year. The meetings will begin June 25 and will be headquartered at the Adam's Mark Hotel in downtown Columbus. An open house will be held at the AJCA-NAJ headquarters office, which has been located in the Columbus area since 1946. JERSEY BULLS RANKED BY NEW INDEX ON AUGUST GENETIC EVALUATIONS Reynoldsburg, Ohio--A new index for ranking Registered Jersey bulls will be introduced when the August, 2002 USDA genetic evaluations are released by the American Jersey Cattle Association (AJCA) on August 12.
The Jersey Performance IndexTM (JPI) will combine the production traits of PTA protein and PTA fat with selected fitness factors to rank bulls by their overall commercial profitability, says Neal Smith, AJCA Executive Secretary and CEO. It will replace the Production Type Index (PTI) introduced in 1978. According to Smith, the change to Jersey Performance Index incorporates new information about lifetime profitability in the Jersey breed and changing industry conditions.
"It costs so much to raise replacements and to cull cows from the herd," Smith notes, "that we began developing an index that would help us identify bulls whose daughters live longer and are healthier."
The Jersey Performance IndexTM is calculated from five factors: PTA protein (weighted 50% of the total), PTA fat (weighted 20%), the Functional Trait Index (weighted 15%), PTA somatic cell score (-5%), PTA Productive Life (5%), and the Functional Udder Index (5%).
Emphasis on fitness traits increases from 22.3% in PTI to 30% in the Jersey Performance IndexTM, with particular emphasis on udder traits. Production traits account for the remaining 70%.
Ronald E. Pearson, professor of dairy science at Virginia Tech, Blacksburg, Va., developed the Jersey Performance IndexTM for the Jersey association. Productive Life was included in the JPI formula because "it is the only measure of an animal's durability that assesses physiological differences not related to milk yield and type traits.
"Type and production traits are not the only factors to influence the durability of the animal," adds Dr. Pearson. "Differences in reproductive traits, ability to fight disease, and other physiological traits can be extremely important in determining how long the animal is productive."
Dr. Pearson developed an entirely new component for the JPI, called the Functional Udder Index. FUI accounts for the impact of six udder traits (fore udder, rear udder height, udder cleft, udder depth, front teat placement, and teat length) on second lactation Somatic Cell Score. Thus, the Functional Udder Index is a predictor of mastitis resistance.
Due to the addition of Productive Life and the new udder index, bulls most likely to increase their JPI rankings relative to the current PTI are those siring daughters that have a longer herd life, have shallower udders, tighter fore udders, higher rear udders, more udder cleft, closer front teat placement, and shorter teats.
"Registered Jerseys lead the industry for herd life," says the AJCA's Smith, "and the JPI will help us keep it that way by stressing reproductive and durability traits that decrease involuntary culling.
"We are confident that the new Jersey Performance IndexTM will be well received throughout the industry."
For information on a complete line of services for dairy business owners from the American Jersey Cattle Association and its milk marketing organization, National All-Jersey Inc., visit our website at www.USJersey.com or call 614/861-3636.
Tamperproof
Eartags To Be Added As
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