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Milk Marketing Policy

Policy on SNF Standards

Weekly Market Update

Component Outlook and Forecast

On Equity In Milk Pricing

25 Years of
Equity:  History,
Commentary

Equity Newsletter

Its staff work nationwide to increase the dollars returned to dairy producers who market high-solids milk.

NAJ is a leading advocate of multiple component pricing (MCP) plans. Efforts to date have resulted in MCP being implemented in seven (7) Federal Orders, which regulate 90% of all Federal Order milk production.

The members of National All-Jersey Inc. take great pride in producing and marketing milk of superior quality. But that fact alone cannot explain why NAJ has succeeded in its mission. To do that, one needs to look at essential elements of the organization's philosophy.

NAJ Is Customer-Oriented
By "customer," we mean much more than an NAJ member, or Jersey producer. NAJ's customers are also the plants and cooperatives that purchase and market Jersey milk, and the consumer. Serving the needs of three types of customers is not easy, but it is key to NAJ's success.

NAJ Programs Are Economically Sound
NAJ does not try to generate extra dollars for Jersey milk just because it comes from a pretty cow. NAJ seeks equitable remuneration for producers because Jersey milk has additional economic value.

NAJ Is Adaptive
NAJ programs have historically evolved to meet marketing needs. NAJ avoids the philosophies, "We have always done it that way, so why change?" and "It can't be done." If, and when, change is necessary to better serve its customers, NAJ will adapt.

NAJ Is Based On Member Involvement
Without members, NAJ would not survive. More importantly, the Jersey breed would not enjoy its current strong industry position without Jersey producers' continuing support of National All-Jersey.

Whether they know about National All-Jersey Inc. or note, all persons who own Jersey cows, or who handle or consume Jersey products--as well those throughout the entire dairy industry--have benefited from the efforts of National All-Jersey Inc. over the past 40 years.
 

Information Services Provided From Your Membership

NAJ Weekly Market Update
51 issues, one (1) page with occasional special reports
Sent via fax or email (PDF file attachment) only every Friday afternoon; no surface mail subcriptions

NAJ Monthly Component Outlook and Forecast
12 issues, four (4) pages with occasional special reports
Sent via fax, email (PDF file attachment) or surface mail

Equity Newsletter
Sent via fax, email (PDF file attachment) or surface mail
 

Please Join Our Efforts
Your investment in National All-Jersey allows NAJ to continue its work in providing equitable milk pricing for all dairy business owners. If you're ready to join now, click here for the authorization form. Complete it and return it to National All-Jersey by:

Fax  (614) 861-8040
or
Mail  6486 E. Main Street, Reynoldsburg, OH 43068-2362